You’ve completed the marketing for your property by posting an ad to Craigslist and some property rental websites. You’ve put up flyers, a sign in the yard, and even ran a newspaper ad. You’ve accomplished all the work necessary to get the word out about your available property.
But are prospects still slipping out of your pan? Could there be a bottleneck in your transactions? Bob didn’t think so, but maybe he is wrong…
5:45 pm Driving home from work Bob’s phone rings:
“Hello, Bob here. Oh, hi Joe” “Yes, I own the unit at 4 Elm Street. You interested? Great. Yes, I see, you are in a hurry? Send an application? Well, I am driving, will have to email it to you when I get home. OK, I’ll send it over, bye”.
7:15 pm At home
Bob realizes he forgot to ask Joe for his email address; luckily there is caller ID!
“Hello, Joe, this is Bob with the apartment at 4 Elm… Oh, you rented something else? Couldn’t wait? Oh, sure, I understand…”
As Bob puts down the phone, he wonders why he has to be the bottleneck in every transaction, why can’t this process be more automated and not so dependant on him.
Does this sound familiar? Small landlords like Bob, with plenty on their plates, need a tool to help them cut the clutter and make it easier and faster to get their vacancies filled. But far too often if they’re in the center of every transaction, it actually makes the small landlord a hindrance in getting the property rented. While it’s nice to have an online application someone can download and fill out, the application still has to find its way back to the small landlord via some method like fax or email. The small landlord is still in the middle of the process.
By adding a link to a form-fillable online application to your marketing, results are faster and more efficient. The potential renter doesn’t need to contact you to start the rental process; the link you placed on your print material, your signs, and your Internet based marketing is a direct connection to your application. <OnTAP> provides you with your own unique link allowing completed applications to go directly to your dashboard and it works 24 hours a day, 7 days a week for you. Plus applications are always available and ready to be filled out – whenever and wherever your prospect is primed.
Don’t let good prospects slip out of your pan. A high quality online rental application, available 24 hours a day, is worth its weight in gold by keeping you out of the middle of the process.